Size guide

Standard bag sizes
in cm and inches.

There is no single standard paper bag size. Ours run from 12 × 22 × 9 cm for one cup to 50 × 36 × 16 cm for coats. Below are the standard sizes of every bag in the range, each with what it holds. Every bag is also made to your exact size. Pick any size to start your quote with it.

How to read the numbers

Paper and fabric bags are measured width × height × gusset. Width runs across the face and height from top to bottom. The gusset is the depth of the base when the bag is open. Thermal bags are boxes, so they read width × depth × height with a litre rating. Inches sit under each size, rounded to one decimal (1 inch is 2.54 cm). If you are unsure, tell us what the bag needs to carry and we size it for you.

Every size below is verified with our production side, September 2026.

Quick answers.

What size is a standard carrier bag?

There is no single standard size. In our range, the medium kraft carrier is 26 × 32 × 12 cm (10.2 × 12.6 × 4.7 in). It takes two meal boxes side by side, or A4 papers lying flat. Supermarket carriers run bigger: a 32 × 40 × 12 cm reusable bag or a 26 × 43 × 16 cm paper grocery bag.

What size bag fits A4?

An A4 sheet is 21 × 29.7 cm (8.3 × 11.7 in). The 26 × 32 × 12 cm kraft medium takes A4 documents and brochures lying flat, on a 12 cm base. For A3 (29.7 × 42 cm), the 40 × 45 × 15 cm non-woven bag (15.7 × 17.7 × 5.9 in) takes it upright.

How big is a carrier bag in litres?

Multiply width × height × gusset in cm, then divide by 1,000. Filled to the brim, a 26 × 32 × 12 cm kraft carrier holds about 10 litres. A 32 × 40 × 12 cm reusable bag holds about 15, and a 26 × 43 × 16 cm grocery bag about 18.

What size is a grocery bag?

The classic paper grocery bag has no handles: the 26 × 43 × 16 cm SOS (10.2 × 16.9 × 6.3 in). The reusable supermarket standard is the 32 × 40 × 12 cm non-woven (12.6 × 15.7 × 4.7 in).

What size gift bag do you need?

Jewellery and accessories fit a 25 × 20 × 9 cm laminated bag. Cosmetics sets and boxed retail take 32 × 26 × 11 cm, and apparel or bigger boxes 42 × 32 × 13 cm. In kraft, 30 × 25 × 12 cm covers boxed gifts, books and most retail.

What is a standard tote bag size?

The classic flat cotton tote is 38 × 42 cm (15 × 16.5 in), the everyday shopper. The gusseted 35 × 40 × 10 cm tote adds a base for groceries and market stalls. A compact 25 × 30 cm tote suits a pharmacy or bookshop.

What are the standard sizes for delivery bags?

Thermal delivery bags are measured as boxes, width × depth × height. The 22 × 18 × 18 cm bag holds about 7 litres, one order of two meals. The 32 × 25 × 25 cm holds about 20 litres, four stacked meal boxes. For grocery and catering runs, the 40 × 30 × 30 cm holds about 36 litres.

What size paper bag for bubble tea?

One cup fits the 12 × 22 × 9 cm kraft 1-cup bag; two cups side by side take 20 × 22 × 12 cm. For a carrier cut to cup height with the lids showing, see the Insulated Tote Bag.

What size bag for a burger meal?

Lunch for one fits an 18 × 22 × 8 cm kraft bag. Two meal boxes side by side need 26 × 32 × 12 cm. At the counter itself, a burger goes straight into an 18 × 24 cm food grade greaseproof bag.

What size bag for a wine bottle?

One bottle stands upright in a 12 × 39 × 10 cm kraft bottle bag (4.7 × 15.4 × 3.9 in).

Can you make a bag in my own size?

Yes. Every bag is made to your dimensions, at the same minimum order and lead time as a standard size. Send the size, or the product it must hold, with your quote.

Kraft Paper Bag standard sizes

SizeW × H × gusset (cm)Holds
1-cup12 × 22 × 94.7 × 8.7 × 3.5 inA single bubble tea or takeaway coffee
2-cup20 × 22 × 127.9 × 8.7 × 4.7 inTwo cups side by side
Small18 × 22 × 87.1 × 8.7 × 3.1 inLunch for one
Medium26 × 32 × 1210.2 × 12.6 × 4.7 inTwo meal boxes side by side
Retail30 × 25 × 1211.8 × 9.8 × 4.7 inBoxed gifts, books, most retail
Large40 × 32 × 1515.7 × 12.6 × 5.9 inApparel and shoe boxes
Bottle12 × 39 × 104.7 × 15.4 × 3.9 inOne bottle, upright
YoursanyYour product, same minimum and lead time
Full Kraft specification

Laminated Paper Bag standard sizes

SizeW × H × gusset (cm)Holds
Small25 × 20 × 99.8 × 7.9 × 3.5 inJewellery, accessories
Medium32 × 26 × 1112.6 × 10.2 × 4.3 inCosmetics sets, boxed retail
Large42 × 32 × 1316.5 × 12.6 × 5.1 inApparel, bigger boxes
Wide50 × 36 × 1619.7 × 14.2 × 6.3 inCoats, oversized boxes
YoursanyYour product, same minimum and lead time
Full Laminated specification

Cotton Bag standard sizes

SizeW × H × gusset (cm)Holds
Compact25 × 309.8 × 11.8 inflatPharmacy, bookshop
Classic38 × 4215 × 16.5 inflatThe everyday shopper
Gusseted35 × 40 × 1013.8 × 15.7 × 3.9 inGroceries, market stalls
YoursanyYour product, same minimum and lead time
Full Cotton specification

Non-woven Bag standard sizes

SizeW × H × gusset (cm)Holds
Small25 × 30 × 109.8 × 11.8 × 3.9 inCounter and pharmacy
Medium32 × 40 × 1212.6 × 15.7 × 4.7 inThe supermarket standard
Large40 × 45 × 1515.7 × 17.7 × 5.9 inBulk shops, events
YoursanyYour product, same minimum and lead time
Full Non-woven specification

Insulated Tote Bag standard sizes

SizeW × H × gusset (cm)Holds
XS12 × 28 × 104.7 × 11 × 3.9 inOne tall cup, upright
S21 × 26 × 118.3 × 10.2 × 4.3 inTwo cups side by side
M24 × 24 × 159.4 × 9.4 × 5.9 inTwo round food boxes, or three lunch boxes
L26 × 26 × 1710.2 × 10.2 × 6.7 inA full meal order, boxes and drinks
XL30 × 30 × 2011.8 × 11.8 × 7.9 inA family order, four lunch boxes
YoursanyYour product, same minimum and lead time
Full Insulated Tote specification

Thermal Delivery Bag standard sizes

SizeW × D × H (cm)Holds
Compact22 × 18 × 188.7 × 7.1 × 7.1 inabout 7LOne order, two meals
Standard32 × 25 × 2512.6 × 9.8 × 9.8 inabout 20LFour stacked meal boxes
Large40 × 30 × 3015.7 × 11.8 × 11.8 inabout 36LGrocery and catering runs
YoursanyYour product, same minimum and lead time
Full Thermal specification

Compostable Carrier Bag standard sizes

SizeW × H incl. handles (cm)Holds
Vest S22 × 458.7 × 17.7 inPharmacy, convenience counter
Vest M27 × 5010.6 × 19.7 inThe supermarket standard
Vest L30 × 5511.8 × 21.7 inGrocery runs
YoursanyYour product, same minimum and lead time
Full Compostable specification

SOS Paper Bag standard sizes

SizeW × H × gusset (cm)Holds
Counter14 × 27 × 85.5 × 10.6 × 3.1 inPastries and a sandwich
Small18 × 30 × 117.1 × 11.8 × 4.3 inA burger meal
Medium22 × 36 × 138.7 × 14.2 × 5.1 inTwo meal boxes stacked
Grocery26 × 43 × 1610.2 × 16.9 × 6.3 inThe classic no-handle grocery bag
YoursanyYour product, same minimum and lead time
Full SOS specification

Food Grade Bag standard sizes

SizeW × H flat (cm)Holds
Sweet13 × 185.1 × 7.1 inCookies, pastries, pick and mix
Small18 × 247.1 × 9.4 inA burger and chips, or a croissant
Medium22 × 308.7 × 11.8 inTwo pastries or a sandwich
Large26 × 3610.2 × 14.2 inLoaves and bigger counter orders
YoursanyYour product, same minimum and lead time
Full Food Grade specification

Not sure? Tell us what it carries.

Send the product, the quantity and your logo. We size the bag and price it.

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